More art, less gentrification:
The message is simple…
The more gentrification behaves as modern-day colonialism, the more it hurts us all. Loose and uninhibited gentrification erases the heartbeat and the culture that makes us all American.
Degentrify or Die aims to reverse that through intentional infiltration. Each piece of merchandise shares our stories OF culture, THROUGH culture. This ties together our stories, our impact, but most of all our collective respect for one another. Choosing awareness over tides of trendy consumerism, FOMO, hyper-uniformity and unrealistic aesthetic standards offers us all the freedom to simply BE.
Yes, but what do you mean by Degentrify or Die?
To degentrify is to undo gentrification. Degentrify or Die is solely meant to spur intellectual dialogue on effective ways to undo the negative impact of gentrification on a local and global scale in a way that offers support to those of us that need it the most.
Well, why not call it Decolonize or Die?
Our founder likes the way Degentrify or Die rolls off the tongue *shrug*
What do you mean by “intentional infiltration”?
Each item contains a message, and each time someone wears/displays something from the shop, it opens the door for thoughtful dialogue with another person.
How can your messaging be so striking, but also foster “collective respect for one another”?
Consider another perspective: it’s intentionally bold, yet tasteful.
Degentrify or Die is a lifestyle brand affirming, allying, and connecting marginalized groups to establish more diverse and ethical norms within colonized cultures. We choose to do so using healthy expression through dialogue and art. We’re invested in humanity, and we hope you can be as well.
What we are not: financial advisors, advisors of any kind, protestors, violent, political, Illuminati, lovers of lima beans.